Change is hard. Even the most agile of organizations have to slave over it. Above all else, the acceptance, adoption, and embodiment of change collectively involves thoughtful communication…and a boat load of it. The difference between those organizations that do this really well and those that simply give it a bunch of lip comes down to one thing (IMHO): how Continue Reading →
Monthly Archives: February 2012
Clicks and Mortar: Constructing an Online Community
With the advent of countless social media tools to build bridges between people, it’s tempting to count click-throughs and page views to certify that we’ve completed our virtual public square. But building a true online community isn’t quite that simple. To see what I mean, take a minute to think about community. If a community were just a place to Continue Reading →
What Do Employees Really Want?
In our third annual Employee Engagement study, which APCO Worldwide conducts with our friends at Gagen MacDonald, we chose to focus on the influence of social media on employee engagement in the workplace. Maril MacDonald recently wrote about the importance of executive leadership in internal communications broadly and internal social media (ISM) specifically. But what exactly is internal social media, Continue Reading →
Letty, Go and Lead!
Okay, so I couldn’t resist the headline! I had the pleasure of first meeting service director Leticia Molino at the customer service desk at O’Hare. She has a love for her airline that’s absolutely infectious. She carries a photo album with pictures of her family – her United Continental family, that is. The first snapshot shows her with CEO Jeff Continue Reading →