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    Fueling Momentum

    Slowing Down – The Next Big Cultural Challenge

    For the last twenty plus years, whenever I’ve talked to CEOs personally, or read studies about the biggest cultural challenges they report facing within their companies, a near universal concern has surfaced – they are all looking to increase speed within their organization: speed to market, speed in decision-making, speed of execution.
    The benefits of moving [...]

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    The Rise of Workforce Marketing

    Because of its inherent transparency, social media is more than a new communication medium for connecting with customers, prospective employees, and stakeholders. It’s a powerful game changer that lays bare the frequent disconnects between what we project to the world and who we actually are. And, it’s a feedback mechanism that shows leaders exactly how corporate messaging is—or isn’t—tricking out through the organization, and which employees and managers are most likely taking things seriously.

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    On The Social Business Marketplace
    Simon Mainwaring – Brand Strategist, Social Entrepreneur and Bestselling Author

    Brands need to be purposefully engaged—not because it is well intended, but because it is well received.

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    On Competition
    Simon Mainwaring – Brand Strategist, Social Entrepreneur and Bestselling Author

    Companies that solve problems bigger than themselves will serve their own self-interests.

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    On Brand Ambassadors
    Simon Mainwaring – Brand Strategist, Social Entrepreneur and Bestselling Author

    People emotionally invest when they’re involved in creating the solution.

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    On Technology
    Simon Mainwaring – Brand Strategist, Social Entrepreneur and Bestselling Author

    Technology is teaching us to be human again.

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    On Irresistible Ideas
    Howard Schultz, Coffee Devotee, Founder & CEO of Starbucks

    Irresistibility lies in addressing a market need through an emotional connection.

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    On Leadership
    Howard Schultz, Coffee Devotee, Founder & CEO of Starbucks

    Letting go does not mean “abdicating responsibility.”

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    The Three Constructs of Today’s Social Business Marketplace

     
    I was reminded of Simon Mainwaring’s compelling Let Go & Lead interview on the changing paradigm of companies interacting with stakeholders when I heard him speak on a panel this week on How Social Media Has Changed Our Relationships With Customers, Policymakers – And Everyone Else at the

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    One Year and Many Insights Later

    Can you believe a full year has passed since we launched our community?  It’s been a wonderful time of insight, collaboration and learning as we collectively pioneer new ways to think about and practice leadership and employee engagement.
    By talking with people across many domains, we’ve explored new ways to think about Capturing Imagination, Co-creating Possibilities, [...]

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    Less Perfection More Humanity

    Simon Mainwaring in his interview with Maril, talks about today’s marketplace of increased transparency, accountability and authenticity and the implications for company leaders when control in a traditional sense is gone.  He says that authenticity isn’t about being ideal or perfect. “ It is about being true to who you are and [...]

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    The Balancing Act of Great Leaders

    The introduction to Jay Conger’s interview got me thinking about the role paradox plays in effective leadership.
    As leaders, and as people, we rarely face straightforward challenges that can be solved with one simple approach. Rather, the challenges we face are complex, multifaceted and require us to employ a variety of strategies and solutions [...]

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