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    Howard Schultz

    Howard Schultz

    Coffee Devotee, Founder & CEO of Starbucks

    The day of my interview with Howard started as any other – with my morning run to Starbucks to get a Grande Bold. I asked the barista whether she had read Howard’s latest book, Onward. She replied, “Of course. My partner, Howard, gave it to me. He gave the book to all of us. And he’s not keeping a penny because that’s the kind of man he is.” I left the store that morning smiling, even more excited to meet him.

    After spending some time with Howard, for me the word that best describes him is fearless. Not just because of the guts it takes to dream big, or the fortitude it takes to build an iconic brand, or even the courage it takes to come back and help revive that brand after years of its losing relevance. No, more than any of that, it’s his openness to love. Howard runs Starbucks with a deep and authentic love—for its purpose, partners and products. His idea of bringing the Italian espresso bar experience to the world captured our collective imagination. And his commitment to build a company that does well by doing good in the world has made us fall in love with Starbucks.

    On Authenticity

    People want to feel a part of something bigger than themselves. Ideas inspire action when they connect to authentic emotion.



     

    On Irresistible Ideas

    Irresistibility lies in addressing a market need through an emotional connection.



     

    On The New Rules of Engagement

    The days of “tell ‘em and sell ‘em” are fading. Emboldened by social media, communities are engaging with companies and brands in new and meaningful ways.



     

    On Leadership

    Letting go does not mean “abdicating responsibility.”



     

    On The New Dynamics of Trust

    Embracing the status quo as an operating principle is a collision course with time. To sustain inspiration, you must trust people to infuse the collective vision with their own creativity.